Our model
We want to create value through beautiful, ethical, quality products with a complete cycle of life. We act precisely and responsibly in every stage of the fashion process -from design and sourcing, to manufacturing and quality control, logistics and sales through stores and online- through a unique business model with three key pillars: flexibility, digital integration and sustainability.
Customers
At the centre of our business model is the customer. Our success is built on creating beautiful, responsible fashion that our customers love, no matter where they find themselves, by means of the best experience.
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Stores
The relationship with our customers is forged in our stores and on our online platforms.
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Design
Our designers understand the needs of our customers and recognise that the creation of responsible fashion begins on the drawing board.
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Sourcing
We make great efforts to ensure our fashion products come from responsible and sustainable sources.
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PRODUCTS
Our fashion is manufactured with precision and efficiency in an environmentally responsible way to the highest health and safety standards.
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Logistics
Awarded the world’s most respected sustainability certification, our 10 logistics centres –all of them in Spain– are highly responsive and resource efficient.
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